Marketing Resource Management(MRM)is stilla relatively youngdisciplinein marketing:the management ofresources, such asemployees,assets, jobsandknowledge.Get to knowthe capabilitiesandpotentialsofMRMand discover newways youcan optimize yourmarketingprocesses within the companyandmake it more effective.Rounding out theseminarbybest practicesandan overview ofthe market forMRMtoolsandsoftware applications.